As for CBD drinks, Scott Van Rixel, CEO of Bhang, which makes a line that includes Wellness Beet Shots with 25 milligrams of hemp-derived CBD, thinks of these as wellness, not recreational, products.

“They’re making accessible the benefits of a plant that used to be a part of people’s lives on a daily basis,” said Van Rixel, who noted those benefits include relaxation, better sleep, relief from irritability, or inflammation. Van Rixel suggested that consumers might want to think of CBD beverages the way they do energy drinks: Find the dose — a single shot in the morning or several throughout the day — that works best for them.