Sam Collins, CMO of Bhang, Inc. answers five questions that take a deep dive into her day-to-day operations, her background, and her future goals for the company.
I wasn’t always focused on cannabis — most of my career has been in the wine and spirits industry. My friends joke that I cover the “vices”. Before Bhang I worked for companies like Diageo and Treasury Wine Estates doing brand marketing, trade marketing and sales. I have a real passion for wine and spirits, the process of fermentation, distillation and aging are all fascinating to me. I love the concept of terroir and I think it applies to sun-grown cannabis as well. When I got the call from a recruiter about the Bhang opportunity I thought, “Wow, that is really an iconic brand in the edibles space.” I was excited to work with a brand with its’ legacy.